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Interested in having us develop some highly performing web copy? Here's a few words from our head writer that explains the process: As a direct response copywriter, what I do best is help clients define their brilliance, what makes them different and sets them apart in the marketplace. In my process, we work on defining your USP (Unique Selling Proposition), focus on finding your niche, identifying your ideal client, and creating your offer. My specialty is creating language that attracts your ideal clients and compels them to take action.
What I too often see is people not quite connecting their unique talents with their business message. Most folks fall into one or more of these categories:
In my mind, there is nothing more important than the home page, because if you don’t capture your visitors there, they’ll leave. We use my proprietary five-step process that helps us discover their brilliance, determine the goals for the home page, identify the target market, and come up with an “offer” for the main page. I think many small business owners are still falling into the trap of thinking that they can use existing verbiage they may have done for a printed brochure and just moving it wholesale to the web and it just doesn’t work. And even people who are good writers are not necessarily good at writing words and structuring content in a way that causes people to take action. In the beginning days of the web, it was okay to have just plain good writing, but those days are gone! Competition is much greater these days and people will click away from your site if you don’t entice them to stay. Here are two examples of recent work:
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