Are you challenged when it comes to writing copy?  Whether its a sales letter, copy for a brochure or newsletter, or your website or email campaign.  The blank page can be daunting.  And if you've been around a little while, you know how important copy is.  That's why I want to share this must-read info I got recently about copywriting.

Here's an excerpt from it:

"Use Of Header Graphics

They look pretty don't they? In fact… it often gives the page a much
more professional feel… Depending on my sales copy… I may or
may not use one.

Let me explain…

If I'm selling a product for under $20 and I'm planning on selling it to
my subscriber list then I will usually create a banner for a slightly
more professional feel. (Especially if I'm planning on only writing a
small sales page for it…2 to 4 pages).

In order to use this feature though, you need to ensure it blends in
with your page, not stands out like the only dressed person at a
nudist convention! You don't want it to take away the focus of what
you are selling.

For example, if you are planning to use a blue background, then a red
colored header is going to look inappropriate. Yes… it will stand out
like a sore thumb! Using a good color combination is essential to
conveying the right state of mind of your customers for that specific
product.

Perhaps a good indicator of this is to sit back and ask yourself, would
you be more inclined to purchase a product from a site that looked
professional, or purchase the same product from a 'rinky-dink' site
that had about a bazillion colors, tons of unnecessary flashing
banners, and other assorted crap that made you go blind five minutes
after you ordered?

There you go!

Although, if you just can't seem to make your header "work" for a
particular product you're selling, just take it out of the page! It's not a
huge deal not to have a header graphic in your sales page. In fact, it's
been suggested by some of the world's most successful copywriters
that they noticed a marginal increase in their sales when they took
the headers out.

So, really, it's a personal choice on whether or not you want to
include a header graphic or not. I would also suggest that you do
some "split testing" for use of headers in your sales copy. Make two
pages. One with a header, and one without. Then track the URL's,
sales made, etc., and find out which one is converting better.

This way, your decision to include a header graphic is made much
easier :-) "

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